Launching an e-business on the internet is now just a question of spending some money and a little time with a facilitator who will take care of all the finer details. But, often, the e-business, launched with much fan fare and high expectations, fails to make even a superficial ripple in the vast ocean of e-commerce in which millions of ventures vie with one another for catching the attention of potential customers. Very few are able to build a really striking and positive brand image that will keep consumers glued to their proposals and offers, in a long-term and mutually satisfying relationship.

Logo

The logo should be simple, visually stimulating and apt to make people remember the company.It should be pleasing and good enough to be used for years to come and clearly discernible whether you see it in a one metre square or one centimetre square. It should not be suggestive of the logo of another company.

Name

The name of the site has to be easy to pronounce and spell, quite different sounding from existing names in the same field of business, related to your area of business in some way and without any negative connotation whatsoever. Avoiding trendy names and words with confusing meanings would be advisable. Using your own name or a coinage based on your name or surname would go a long way in avoiding complaints of infringing upon someone else’s name.

Theme

Launching an e-business on the internet is now just a question of spending some money and a little time with a facilitator who will take care of all the finer details. But, often, the e-business, launched with much fan fare and high expectations, fails to make even a superficial ripple in the vast ocean of e-commerce in which millions of ventures vie with one another for catching the attention of potential customers.

Colour

There are four basic colours in popular use in advertisements and commercial publicity materials. These are dark blue, blue-green, orange-red and bright yellow. Four colours auxiliary to these are violet, brown, black and neutral grey. Dark blue represents depth of feeling, contentment, tranquillity, etc. Blue-green denotes elasticity of will, self-assertion, self-esteem, etc. Orange-red stands for force of will, desire, excitability, etc. Bright yellow represents spontaneity, variability, expectancy, etc. The colour you select should go with the niche and identity you choose. Long-term association with a single colour will be very helpful for entrenching yourself in the mind of your customer.

Designs & Graphics

JB Multimedia is engaged in design and graphics work for education, publicity, marketing and documentation purposes. Educational publications, publicity brochures, product packaging, corporate compliments, catalogues and manuals, posters, magazine advertisements and insertions, etc., are designed to the satisfaction of the customers and requirements of the consumers.

Brand ambassadors are people who have a high place in the society, are easily recognised, widely respected and can influence the majority of the prospective clientele. They should be, at least distantly, connected with the area of operation of the company and should have a social status high enough to enhance the goodwill the company already enjoys with the public. Brand ambassadors are used for ad campaigns and all publicity materials of the company. JB Multimedia can arrange the engagement of such personalities, including models from the film and channel world, as brand ambassadors of your company .

Models

The profile of each model with bio-data and vital statistics and the portfolio containing his/her part and full figure photographs and a video strip of a shooting session will be stored in the Model Bank and stock photo archive. These will be made available in low resolution digital presentations to the registered clients for selection. The clients are free to select the models and locations for advertisements. We can do the selection if the clients so wish. All models are to sign and submit the ‘Model Registration Form’ and the ‘Model Release Form’ appended hereto.